Adobe, which is famous for its image and video editing softwares, is also the company that offers the Flash technology. Flash is utilized in millions of websites and it is the technology that enables videos to be viewed online.
According to a report in the New York Times, Adobe is expanding Flash to the television (TV) screen and this piece of news will soon be revealed by Adobe at the National Association of Broadcasters convention in Las Vegas.
This extension is beneficial to the users as they can enjoy the same videos not only on their PCs or phones but also on TV screens. As Adobe CEO Shantanu Narayen expected, televisions and set top boxes which support the Flash format may probably be launched into the US market at a later time in 2009.
“Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go,” said Disney CTO Bud Albers on one occasion. Disney is fully supportive on this advancement of Flash technology.
Flash is Adobe’s most profitable technology in the moment. Adobe reported an income of $871.8 million in 2008 and a revenue of $3.6 billion. Flash technology is employed in 80% of web videos and 98% of all computers have Flash installed. By letting media creators make Flash video and design applications, the software sold is generating tremendous profit for the company.
In view of the huge success of Flash, Microsoft introduced a new technology called Silverlight as an alternative for Flash. One of the selling points of Silverlight is that it supports HD 1080p video contents better.
Microsoft commented that HD capability would become the mainstream format for videos in the future. Brad Becker from Microsoft (who is a former executive of Adobe) said he “can’t imagine what could be more important on a television than high video quality.”
Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.
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